Enterprise Design Portfolio
Before transitioning to technical leadership, I led design initiatives for Fortune 500 companies, focusing on enterprise-scale challenges and digital transformation. These projects laid the foundation for my evolution into a CTO who bridges design thinking with technical execution.
Half Price Books
2014
Half Price Books Mobile App
UX/UI Designer
Designed a comprehensive mobile experience featuring the innovative 'Pay It Forward' system - a first-of-its-kind book sharing mechanism that creates community engagement beyond single transactions. Led mobile-first UX design with social impact integration, including the 'Delete Censorship' campaign that helped keep banned books on shelves through optional $1 donations at checkout.
Key Impact
Created unique community-building platform with social impact integration for one of America's largest used book retailers
All Projects
Half Price Books
Half Price Books Mobile App
2014•UX/UI Designer
Designed a comprehensive mobile experience featuring the innovative 'Pay It Forward' system - a first-of-its-kind book sharing mechanism that creates community engagement beyond single transactions. Led mobile-first UX design with social impact integration, including the 'Delete Censorship' campaign that helped keep banned books on shelves through optional $1 donations at checkout.
Impact
Created unique community-building platform with social impact integration for one of America's largest used book retailers
LPL Financial
ClientWorks Platform Redesign
2018-2019•Digital Platform Designer
Designed comprehensive client management platform for one of the largest independent broker-dealers in the US, serving financial advisors managing multi-million dollar portfolios. Created secure, professional interface for complex financial workflows including transaction processing, multi-account management, and CRM integration with specialized security patterns like SSN masking.
Impact
Streamlined advisor workflows for managing $1.6M+ client portfolios with enhanced security and usability
Staples Inc.
Staples Exchange Platform
2019•Enterprise Platform Designer
Architected comprehensive B2B vendor management platform streamlining Staples' supply chain operations. Designed end-to-end vendor relationship management from onboarding through performance tracking, featuring advanced analytics with vendor scoring (87.37% performance metrics), purchase order processing (PO #22005596), and compliance monitoring with 152+ pages of documentation.
Impact
Consolidated vendor management operations into unified platform serving major office supply retailer
Kaiser Permanente
UX North Star Strategy
2015•Healthcare UX Strategist
Led comprehensive UX strategy initiative for one of the largest integrated healthcare systems in the United States, serving over 12 million members. Developed patient-centered design framework with HIPAA compliance, accessibility standards (WCAG 2.1 AA), and multi-generational interfaces serving pediatric to geriatric care populations. Created service design methodology for healthcare touchpoint optimization.
Impact
Established comprehensive UX framework for integrated healthcare system serving 12M+ patients
Visa Inc.
Mobile Payment Integration
2015•Payment Systems Designer
Designed early Android Pay + Visa Checkout integration during the pioneering era of mobile commerce. Created touch-optimized checkout interfaces with clear pricing transparency, working on cross-platform payment system design that helped establish mobile payment standards. Led UX design for next-generation payment processing interfaces used by merchants globally.
Impact
Contributed to early mobile payment adoption with Android Pay integration and merchant-facing interfaces
T-Mobile
T-Mobile Content Strategy
2017•Content Strategy Lead
Designed comprehensive content management and digital experience strategy for T-Mobile's customer engagement platforms. Created unified content framework supporting multiple touchpoints including mobile apps, web portals, and customer service interfaces. Led content architecture design ensuring consistent brand voice across all digital customer interactions.
Impact
Unified content experience across multiple customer touchpoints for major telecommunications provider
From Design to Technical Leadership
These projects represent my foundation in understanding user needs and business challenges at scale. This experience now informs my approach as a CTO, where I combine design thinking with technical architecture to drive digital transformation and innovation.